As part of a strategy to increase its $1.2 billion funds under management, the Professional Associations Superannuation Fund (PASF) has hired Mark Ashburn as national sales manager.

As part of his role Ashburn will help drive the growth of its specialist RecruitmentSuper, Accountants Super, Australian Enterprise Super and SmartPension Funds. He will also be involved in recruiting and building the employer services team.

PASF chief executive Megan Bolton said that the fund was in the process of looking for people for this team, as well as the member services team.

"Recent months have seen key improvements to the fund's offering including a new responsible investment philosophy and the expansion of investment options. Our sales team will play a central role in communicating these changes to employers and members," Bolton said.

"Mark's experience in building high-performance sales and customer service teams means he is well-placed to help them do this effectively."

Before his appointment Ashburn was the general manager of GE Money's Victorian branch.

He has had two decades of experience in the financial services sector and has also been employed by GMAC Financial Services and the ANZ Group.

"A team's satisfaction with their employer will have a direct impact on sales results and customer service, so my job will be to get both of these elements right. This is an opportunity to lead a very energetic team who are really keen to achieve great results for our industry, our team and, of course our employers and members," Ashburn said.