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09 July 2025 by Maja Garaca Djurdjevic

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Firstfolio set to grow eChoice platform

  •  
By Alice Uribe
  •  
3 minute read

Firstfolio looks to grow the eChoice platform by adding more staff and expanding into insurance and wealth management.

Financial services group Firstfolio is set to add staff and expand into insurance and wealth management following its acquisition of mortgage broking platform eChoice last year.

Firstfolio and eChoice chief executive Mark Forsyth said the eChoice platform had the capacity to offer a range of financial products outside of its current mortgage focus.

"So our plan is to ramp up the mortgages, but at the same time we have a plan to roll out insurance, wealth management, and offer the platform to other third party entities who don't have a platform to offer their products," Forsyth said.

According to Forsyth, the financial services group has plans to do more deals like the one eChoice has done to provide the back-end for Virgin Money.

 
 

Forsyth said he would be looking to add more staff with specialist sales and management expertise.

"We're already growing pretty fast in Perth and we've doubled the size of the lending managers. My objective is to get it up to 30 people, which will make it three times bigger than it is currently," Forsyth said.

He said the long-term strategy was to offer a one-stop financial services portal for finance and financial planning needs.

"The intergration of eChoice and Firstfolio's mortgage origination and management business means we will soon offer consumers a personalised end-to-end mortgage finance service of our own," Forsyth said.