Hybrid superannuation fund Equipsuper has slashed its marketing costs by 65 per cent after inking a new deal with Melbourne-based visual creative agency Coolwise Creative.
Equipsuper communications manager Geoff Brooks said Coolwise Creative had built a publishing system using Quark that made it simpler to revise product disclosure statements (PDS) and allowed for great consistency across publications.
"We manage around 70 different PDS' for different employers and plans, including defined benefit funds, and the challenge was to set up a system that could easy publish these," Brooks said.
"The Quark single-touch process that Coolwise has set up has reduced pre-press by 65 per cent."
Coolwise Creative creative director Nigel Abbott said the system had decreased the amount of duplicated content.
"The savings that Equipsuper have made run into the hundreds of thousands," Abbott said.
Brooks said the fund's next challenge was to use a similar system to update its website and it would work with Coolwise on that process.
Equipsuper has used Coolwise Creative's services since 2004 and the new contract will run until 2011.
