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01 July 2025

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Midwinter appoints head of tech

  •  
By Charlie Corbett
  •  
2 minute read

Advance Asset Management's technical head has joined Midwinter.

Midwinter Financial Services has hired Matthew Esler as general manager of strategy and technical services.

He joins from Advance Asset Management where he was head of the technical division.

Esler will be responsible for developing strategies for Midwinter's software and managing account relationships.

"Esler is vital to our ongoing strategic direction. He has been consulting to us for some time now and his permanent move ensures that Midwinter will continue to develop best-of-breed strategic and compliance solutions for financial advisers," Midwinter's managing director Julian Plummer said.