Powerwrap is set to launch a direct equities product and separately managed account (SMA) on the market.
The independent platform provider has also secured three clients who are also working with the provider to develop its products.
"We are currently working with three foundation clients to ensure that the direct equities product is well developed before we roll it out to the market," chief commercial officer Peter Rowley said.
The SMA is expected to be launched on the market by the end of the fourth quarter, he said.
Powerwrap's agreement with Praemium has enabled the firm to develop a consolidated wrap platform, according to Rowley.
In November 2007, the wrap provider signed an agreement with Praemium to provide V-Wrap and SMA technology to the platform.
"The technology has allowed us to customise our wrap account and allow us to now roll out products in direct equities and SMAs," he said.
The firm has also boosted its staff. Former Navigator executive Peter Rowley joined Powerwrap in March and Susan Foley was recently hired as chief governance officer.
Foley has 30 years of experience in the financial services industry, having worked for companies such as Vanguard and IOOF.
