Macquarie Wrap has won the CoreData Platform of the Year award for 2009.
CoreData/brandmanagement partner Craig Phillips said the award was closely contested among Colonial FirstChoice, BT Wrap and Axa.
"Macquarie Wrap service levels were just ahead of the other three providers when assessed against more than 50 service measures covering functionality, fees, service, support and report," Phillips said.
The survey found Macquarie had received the highest overall satisfaction with a platform from advisers.
The best perceived provider in the market was Colonial, followed by BT Wrap and Macquarie Wrap, a result consistent with the 2008 survey.
The number of planners using platforms dipped slightly to 91.8 per cent in 2009 from 95.4 per cent in 2008.
However, the survey also found three in five advisers felt limited in their choice of platforms and of those just under half would like to access other platforms.
Only one in five of that sub-group would actually seek to replace the platform/s they were currently using given the chance, Phillips said.
He also said advisers were seeking different services, such as lower cost simple investment advice, which might not require advisers to use a "full bells and whistles solution".
