Members expect their superannuation funds to proactively engage with them, according to research from industry superannuation fund ESI Super.
A survey of 1000 members found they regarded their superannuation fund as their partner before, during and after retirement.
The feedback also revealed members wanted their fund to proactively inform them of changes to legislation, investment options and market conditions that would impact on them.
"We have a highly-engaged membership base. We continually engage with our members through newsletters, the website and education seminars," ESI Super chief executive Robyn Petrou said.
"We have found that our members value those resources."
The fund has four internal financial planners and has recently implemented an outbound service where planners contact members.
"We have found that our members have been active switchers when it comes to investment options. Our planners are contacting our members to ensure that they have made the appropriate choices," Petrou said.
The fund might look at boosting its advice, depending on member demand, she said.
"Although we have an online service offering advice, our members do prefer face-to-face contact with our planners," she said.
ESI Super has 21,000 members and $2.8 billion in funds under management.