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Mercer to build HNW advice

  •  
By Christine St Anne
  •  
2 minute read

Mercer will intensify its focus on the high net worth sector as its head of wealth management services moves to Singapore.

Mercer principal Rashmi Mehrotra will relocate to Singapore as part of the global financial services group's bid to boost its focus on providing advice to the high net worth (HNW) sector.

The move is part of the firm's plans to strengthen its advice services to private banking.

"Singapore is the private banking capital of the [Asia-Pacific] region so it makes sense that I relocate to the city to further build the business," Mehrotra said.

By targeting private banks, Mercer was able to expand in a niche area of advice, she said.

 
 

"We already have the big banks providing advice to the mass market. By targeting high net worth individuals we are building a niche service for ourselves," she said.

The firm recently secured a deal with investment bank Investec to provide advice to its private banking clients.

Mehrotra will look to hire team leaders in each country in the region.

Mehrotra joined Mercer in 2003. She will move to Singapore this month and will keep her job title as head of wealth management services.