Superannuation fund GESB has plans to introduce an online advice service to its 313,000 members.
"We are looking at making advice more acceptable among our membership. One avenue to do this is by offering some form of online advice service," GESB head of wealth management Fabian Ross said.
The fund will be looking at partnerships to develop the service.
"We will definitely look at partnering with a provider in the area of online advice," Ross said.
GESB employs 11 financial planners who offer full financial planning.
"We have had a strong member take-up for our full financial planning service. The demand has predominantly been from members who are five years from their retirement," Ross said.
"We do, however, believe online advice will also be a convenient option for our members."
Many superannuation funds were now taking advantage of online technology in order to deliver advice to their members, according to financial services technology firm Provisio Technologies.
"Many super funds have taken advantage of the new generation of rapid advice delivery software to deliver high-quality advice in ways which the financial planning industry is yet to adopt," Provisio Technologies director Cameron O'Sullivan said.
