Club Plus Super has moved to a public offer fund, opening its fund to a wider membership base from October.
The superannuation fund has 105,000 members, 8000 employers and over $1.3 billion in funds under management.
"There is no doubt - industry funds have really stepped up their game over the past few years," Club Plus Super chief executive Paul Cahill said.
"We anticipate new members will be attracted to Club Plus Super because of our uncomplicated products and services, which are delivered to members in a down-to-earth, no nonsense manner."
The fund will focus its membership drive in the New South Wales clubs industry, which includes 1500 clubs.
"The majority of clubs are located in New South Wales and the ACT [Australian Capital Territory], which is where our focus will be," Cahill said.
Fund mergers are not part of Club Plus Super's plans, according to Cahill.
"Our focus is simply on our members. All strategies we undertake will be purely member-driven," he said.
He said the fund has already moved to address the challenges in meeting the Cooper review's requirements under MySuper.
"When the Cooper review were sitting down to discuss MySuper, they might as well have thought of us. We are the cheapest fund with one of the best performances," he said.
The fund has been identified as the second cheapest fund, according to research from the Association of Superannuation Funds of Australia, and is currently in the top 10 performance tables from SuperRatings.
The fund has also launched a financial planning service for its members.
