Currently, Fidelity only offers its products to the institutional and platform market.
However, demand for the products was increasing from financial planners who did not use platforms and from direct investors, including self-managed superannuation funds, Fidelity International Australia managing director Gerard Doherty said.
"We know that the self-managed super market is 30 per cent of the assets now," Doherty said.
"Research suggests that about half of that market is self-selecting."
To be able to lower its threshold, Fidelity will need to build up its back office to deal with an increase in account numbers.
