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18 July 2025 by Georgie Preston

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Asgard names Whereat head of distribution

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By
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4 minute read

Asgard promotes Darren Whereat to head of distribution and appoints a new national manager.

Asgard has promoted Darren Whereat to head of distribution after a review of the company's sales and business support teams.

Whereat was previously Asgard head of institutional business and key accounts.

"The new Asgard distribution model ensures the team is clearly accountable for all sales and business activities, enabling Asgard to provide an even better service to our advisers," Asgard head Craig Lawrenson, who joined Asgard in September from BT Wrap, said.

"Asgard has a strong base of product development - with plenty more in the pipeline - and Darren's team will ensure all advisers can take advantage of the development program as it is rolled out," he said.

 
 

Whereat will be responsible for managing the distribution strategy and will focus on building stronger relationships with key partners and growing Asgard's private label business.

He takes on responsibilities previously held by national manager distribution Lanie Conquest, who recently left Asgard after 13 years with the company.

Asgard has also appointed Tim North Ash as national manager for key accounts, institutional and NSW sales.

He joins from BT Wrap, where he was responsible for leading a national accounts team.

"He will be a fantastic addition to the Asgard business and bring new ideas and proven leadership to the way we execute our key account strategies," Whereat said.