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10 September 2025 by Adrian Suljanovic

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YBR accelerates expansion after Nine deal

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Yellow Brick Road is looking to open branches nationally after it agreed to sell a 20 per cent stake to Nine.

Yellow Brick Road Wealth Management (YBR) is accelerating its recruitment efforts following the planned $13 million investment by Nine Entertainment.

The company said it would launch an 'aggressive' recruitment campaign to expand along the Eastern seaboard and open branches across the country. In doing so the financial services organisation will be looking at mortgage brokers who want to add financial planning services to their skill set.

"Yellow Brick Road has built a reputation based on a unique brand identity and an unwavering goal to change the way Australians manage their wealth," Yellow Brick Road group of companies executive chairman Mark Bouris said.

"The stand alone mortgage broker will soon be an endangered species as consumers become more time poor and the demand for expediency increases," he said.

Last month, YBR signed a heads of agreement with Nine to take a 19.9 per cent stake in the group.