Former Investorfirst chief executive Darren Pettiona and former Australian Unity Investments general manager of institutional business and joint ventures Adam Coughlan have established a new financial services company.
The new business is called Allied Securities and will focus on financial services, including mortgage broking, non-bank lending and wealth management services.
"Allied Securities is a new company being established by myself and two other associates," Coughlan said.
"We are drawing on the experience of one of our directors in the mortgage broking/non-bank lending area.
"I have been adding funds management expertise and will be assisting with fundraising and serving as a director."
Coughlan, who most recently worked as a consultant to van Eyk, said his involvement with Allied Securities was not full-time.
"I am currently working on a number of projects directly associated with my experience and skills in the wealth management market," he said.
Pettiona, who was a co-founder of platform business Coin Software, stepped down from Australian Securities Exchange-listed company Investorfirst in April.
Last month, Pettiona also resigned from Investorfirst-owned platform business Hub24.
Allied Securities has no relationship with the company with the same name that was placed into liquidation on 9 November 2001 as a result of proceedings brought by ASIC.
