Previously, the funds could only be accessed through either a minimum direct investment of $500,000, or via platform.
Fidelity said the launch of a wholesale fund range will ensure the manager’s funds are available to advisers who prefer to buy funds directly.
Many self-managed super fund (SMSF) trustees have a preference for investing directly into wholesale funds and until now, they have had limited access to Fidelity products, the manager stated.
“The lowering of investment minimums is part of a long-term strategy to make Fidelity's products more accessible and to continue to meet the changing needs of clients,” said the managing director of Fidelity Worldwide Investment in Australia, Michael Bargholz.
“Our research shows there is a buoyant market for wholesale funds. We want to make sure Fidelity's products are available to meet the needs of a broad section of the market.”
The lowered $25,000 investment minimum applies across Fidelity's entire product range available in Australia, including its Australian Equities Fund, Global Equities Fund and range of Asian equity funds.
