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31 October 2025 by Georgie Preston

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IFM rebrands as IFM Investors

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4 minute read

Global fund manager Industry Funds Management (IFM) announced it has officially changed its name to IFM Investors.

IFM chief executive officer Brett Himbury said the new name reflected the strength and evolution of the firm. He said IFM investors had been a strong success story for Australia and an interesting export proposition for the nation. 

“Our shareholders had the foresight to establish a unique investor-owned model that has grown into a global company while maintaining its core purpose and values,” said Mr Himbury. 

Mr Himbury said the new name is “symbolic of our heritage, uniqueness, calibre of talent and the sophistication of our investments”.

 
 

He said including ‘Investors’ in the name represents who they are and recognises the importance of the firm’s investors. He said IFM would, however, remain an important part of the firm’s legacy. 

Along with the new name, IFM Investors has also developed a new tag line ‘One purpose. Shared prosperity.’ IFM Investors global head of marketing Wade Smith said the new tag line explained why the organisation had originally been created. 

"‘One purpose’ reflects our unique, investor-focused approach. It reinforces the unencumbered nature with which we invest and sets us apart from our competitors,” said Mr Smith. 

He said ‘shared prosperity’ conveyed the end benefit for the company’s investors and its members. 

“'Shared prosperity' refers to our ability to provide our clients with access to the largest collective investments, regardless of their size,” he said.

Mr Himbury said the firm’s investment strategy would remain the same. 

“We continue to prioritise outcomes for investors by growing our investment capability, investing in key internal functions and improving service delivery capabilities,” he said. 

“We remain focused on being a trusted institutional investment manager, assisting our investors to access global markets and delivering strong results.”