In the newly created role, Ms Dean will oversee the business’ branch networks in both Tasmania and central Queensland, as well as manage the development of the firm’s contact centre.
Ms Dean previously worked with B&E Personal Banking as the company’s chief sales and marketing officer, leading the sales and services team and heading up the company’s growth.
MyState managing director and chief executive Melos Sulicich said the firm was “delighted” with the appointment, adding that Ms Dean’s history made her a good fit for the role.
“Her retail banking experience and knowledge of the Tasmanian market will support our strong, organic strategy by responding to the changing needs of branch customers, deepening customer relationships and expanding community engagement,” he said.
“We look forward to her contribution as we increase our market presence and develop new strategies for the increasingly omni-channel banking environment.”
Ms Dean commences in her new role in February 2017, and will report to Mr Sulicich as a member of the executive team.
