Replacing Fiona Clark, who has joined investment newsletter Marcus Today, Mr Gunn will provide bottom-up research including financial analysis, modelling of companies and company and industry report writing.
He joins Prime Value from Standard & Poor’s, where he was sector head for Australian equities.
Prior to this, he was a research analyst at Aviva and a financial analyst at Lincoln Indicators.
Prime Value director and company founder Yak Yong Quek said Mr Gunn would be a valuable addition to the investment team.
“James is someone we have had an eye on for a long time,” said Mr Quek. “He has an exceptional background and we believe his market insights will be valuable.”