Mr Bough will be responsible for driving MyState’s sales and distribution strategy across the group’s retail banking brands, the Rock and MyState Financial, and its wealth brand MyState Wealth Management.
He joins MyState from Westpac where he was general manager of the franchise business RAMS.
Prior to this he was general manager of mortgage distribution.
==
==
MyState chief executive Melos Sulicich said Mr Bough brings considerable breadth and depth of experience that will strengthen MyState’s sales, distribution and customer service capability in both direct and broker channels.
“I am confident that he will propel our efforts to invigorate our sales and customer proposition,” said Mr Sulicich.
