Previous NAB employee Stephen Gorman assumed the role on 2 February, and will report directly to Bendigo Bank retail executive Dennis Bice.
“If we can sharpen up our consumer proposition, there is no reason why Bendigo Bank shouldn’t outperform [the] system through 2015,” said Mr Bice.
“That trust our customers have in us provides a great platform to show them more about how we can help them grow their businesses."
Mr Gorman commented that his primary focus in the newly established role will be customer engagement.
“We need to deepen existing customer relationships and increase the numbers of customers in the business banking channel,” said Mr Gorman.
“Central to that is showing our customers what we can do and how banking with Bendigo will improve outcomes for their business and their community.
“Do that well and business growth looks after itself,” he said.
