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Renee McGowan

Mercer appoints chief marketing officer

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Mercer has appointed a new chief customer and marketing officer to the Pacific leadership team.

Renee McGowan has been promoted to the role of chief customer and marketing officer. She will be responsible for the firm’s customer experience capability and leading the consolidated consumer and business marketing function.

Ms McGowan will also retain responsibilities from her previous role as customer service and advice leader.

Mercer managing director and market leader Ben Walsh said: “Renee’s skills and experience will be invaluable as we continue to evolve our customer service capabilities and marketing strategies.

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“This important change to Mercer’s leadership team positions us well to bolster our customer experience capability for existing clients, and demonstrate value to potential new clients through our marketing outreach.

“It will also add immense value to the way we work with clients across the full breadth of Mercer’s products and services,” Mr Walsh said.