Joe McGrath will be based in Melbourne, with the appointment effective immediately.
Mr McGrath has been involved in the Victoria and Tasmania advice and broking market for the past 12 years, with various roles at ANZ, and was most recently the head of network sales for its wealth division, ANZ said in a statement.
"Joe is a well-regarded wealth professional with extensive experience in financial markets and wealth products," ANZ Wealth head of sales Don Sillar said.
"I am pleased Joe is taking on this role, leading the retail sales teams in these states and bringing his substantial knowledge into this market."