Paul Harding-Davis steps into the role from Australian Unity Personal Financial Services where he was head of advice for three years, according to a statement.
During and prior to this, he also served as chief executive of Premium Wealth Management, which was founded by Premium China Funds Management (PCFM) executive chairman Simon Wu and subsequently sold to Australian Unity in 2015.
"Paul is a seasoned financial services executive who has served across a broad spectrum of funds management and dealer group roles," said Mr Wu.
"I have had the pleasure of working with Paul for many years and look forward to Paul’s addition to our business, especially as Asia’s significance in client portfolios continues to rapidly increase."
Executive director and chief investment specialist Jonathan Wu added it was "rare" to come across someone with Mr Harding-Davis' calibre, and that he would "enhance our distribution capability across aligned advisers, independent financial advisers and institutions".
"With China growing at double the speed of the Western world, opportunities are abound both across the equities and fixed income markets. I look forward to working closely with him," Mr Wu said.
The addition of Mr Harding-Davis to the team would see portfolios re-balanced to better reflect Asia's significance, the statement said.
Commenting on his own appointment, Mr Harding-Davis said he was looking forward to working with the PCFM team.
"I have personally benefited from backing the future growth of Asia, and it is impossible to ignore how material emerging Asia’s economies and markets are in the global landscape," he said.
"No-one is more passionate and deep in their understanding of Asia and its investment opportunities than Simon and Jonathan Wu, and I am excited about what we can bring to Australian investors.”
