Tania Cumming steps into the newly created position after nearly three years at EnergyAustralia, where she held senior customer management roles. Prior to that, she was at Australia Post and Bupa, where she spent eight years.
In her new position, she will drive business transformation and be responsible for the fund's customer management and experience.
Equip chief executive officer Nick Vamvakas said Ms Cumming will work on the fund's customer value proposition and sustain growth following its merger with the Rio Tinto Staff Superannuation Fund.
"We have been rapidly evolving our digital capabilities and member services over the past year and it will be extremely valuable to add Tania’s experience within major customer-focused enterprises to our leadership team,” Mr Vamvakas said.
“In particular, Tania’s portfolio will include the design and development of products and services for specific member and employer segments.
“While we have built some great capability to take us forward with personalisation in the marketing and communications area, we must ensure that we’re able to underpin this with similar personalisation of products and services to retain and attract members and employer sponsors.”
Commenting on her own appointment, Ms Cumming said she looked forward to joining the Equip team.
“I am particularly excited by my move into a profit-to-member organisation, where the full benefits of belonging to the fund are realised by its members,” she said.
"It enables strategy to be crystal clear about the fund’s core purpose, which is to deliver financial security and confidence in the future for members.”
Ms Cumming added that superannuation was one of the "most value assets accumulated by members over time".
“Equip already has some exciting initiatives in the pipeline, particularly in digital capabilities and I am looking forward to adding my experience to the task of bringing those to market in the months ahead, along with driving our future relevance to our members."
