Mr Synhur has moved from the fund’s risk and compliance department to head of member advisory, according to a statement from Equip Super.
The new role was created to improve person-to-person engagement with members, which would involve “closer integration of the intra-fund advice team with the financial planning operation,” it said.
Equip executive officer for member engagement Camille Magee said Mr Synhur had worked closely with member advice and financial planning teams in previous roles and would play a key role in enhancing member experience.
“His appointment comes at a time of considerable change for the team and the way it interacts with members,” Ms Magee said.
“Technology platforms are opening up new possibilities for how we engage with members and deliver more personalised communications and services.
“He is the ideal person to help us leverage those new capabilities.”
Commenting on his own appointment, Mr Synhur said he was excited to explore the potential of member insights data and engagement platforms to better engage with members.
“Understanding what matters most to members and when to engage with them to make the greatest improvement to their financial outlook in retirement will be a core part of what we do in the months ahead.”
Equip is an industry fund with over $14 billion in assets under management and over 75,000 members across the energy, resources, water, infrastructure, manufacturing, health, legal and services sectors.
