In a statement, Qualitas announced that Kathleen Tepana and Belinda White had joined as a director of marketing and direct sales and director of external affairs respectively.
Prior to the appointment, Ms Tepana was a senior marketing manager of listed investments at Pinnacle Investment Management where she developed and implemented marketing strategies for the company’s listed investment vehicles.
She has also worked in similar roles at Hunter Hall, Montgomery Investment Management, Alceon and Zurich.
Meanwhile, Ms White will assume responsibility for building the Qualitas brand as well as developing its content and media strategy.
She joins from Yellow Brick Road where she was manager of external affairs, and previous to that had 17 years’ experience as a communications consultant in the financial services sector.
Qualitas group managing director Andrew Schwartz said the company was investing in “senior resources” in order to support “the next phase of growth”.
“Kathleen Tepana has an outstanding track record in marketing listed investment products, while Belinda White has deep experience in thought leadership and media relations for fund managers.
“We believe this is a powerful combination of expertise to build our distribution capability,” Mr Schwartz said.
Ms Tepana and Ms White said they were excited to join the Qualitas team.
“This a unique opportunity to join a firm that’s on a disciplined growth trajectory but anchored by an impressive leadership team,” Ms White said.
“It’s also a great professional challenge to educate the retail investor market about a globally established asset class that hasn’t had a lot of exposure in Australia.”
