Ms Heng will be responsible for managing all product and operational activities while implementing an overall strategy which focuses on customers and technology.
Australian Ethical’s managing director Phil Vernon said the group was delighted to welcome Ms Heng.
“She brings significant operational and industry expertise to our organisation which we look forward to leveraging to support the ongoing growth of our business,” she said.
Mr Vernon said Ms Heng’s appointment was part of Australian Ethical’s investment in its internal infrastructure to manage its growth.
“The success of Australian Ethical proves profit can come with the pursuit of a higher purpose and we are finding that the growing number of Australians who want to see their money do good are actively seeking us out as having the highest ethical conviction of any responsible fund.
“But beyond this, our unique purpose-driven culture is also helping us attract top talent like Kim as we continue to scale up our business to meet the growing demand for what we do,” he said.
Ms Heng’s appointment has also brought an almost equal gender diversity split at senior management level to 44 per cent female and 56 percent male.
Australian Ethical has exceeded its diversity targets for the business and has a 50/50 gender split at the board level said Mr Vernon.
“We view the current state of gender diversity in the Australian workplace as a social inequity in that it is not reflective of society.
“Having a diversified workplace brings a broad perspective that better enables us to service our clients and position us for long-term, sustainable success,” he said.