The new brand is still subject to shareholders’ approval but will be accompanied by a program to familiarise the market and clients on its integrated offering and competitiveness.
Xplore Wealth chairman Peter Brook said the company was placed well for growth and had a renewed sense of purpose.
“Our renewed focus is on offering advisers and their clients a world of investments within a diverse, but simple platform solution,” he said.
Mr Brook said Xplore Wealth offered a platform to meet all business models and would soon launch both a superannuation and non-superannuation Wrap solution.
“As business and industry challenges become more complex, we seek to offer our customers the opportunity to purpose-build the business solutions that best suit them and their clients, backed by access to a diversity of asset classes, transparent fees and competitive structures and an integrated platform solution,” said Mr Brook.
The new brand was a way to underpin a consolidation and simplification of the company’s market offering said Mr Brook.
“Xplore Wealth will partner with its clients with agility, decisiveness and flexibility to deliver investment management solutions that fundamentally support their businesses and growth opportunities and their own clients’ needs and aspirations,” he said.
The change is the latest in a series of acquisition, appointments and management changes for the group which has continued to grow its reach and returns.
