Caprioli's appointment follows the internal promotion of current director of product manufacturing Paul Sainsbury to integration director for AMP's proposed merger with Axa Asia Pacific Holdings' Australian and New Zealand business.
Meller said Caprioli's appointment would ensure the product manufacturing business continued to deliver high-quality, good value products to Australian consumers.
"AMP saw good momentum from our new products and business initiatives last year and we will continue to build on these in 2011," he said.
"Rob's broad business expertise in financial services will be pivotal to this growth."
Caprioli recently joined AMP as director of strategy and growth in the product manufacturing business.
Prior to that he was at Westpac where he held a number of senior roles, including leading strategic programs and managing large operational teams.
Caprioli has worked in the financial services industry for more than 20 years and spent 14 years as a management consultant.
During that time, he performed a range of roles in Australia and the United Kingdom, including defining business strategy for organisations, delivering large transformation programs and managing operational businesses. «