InvestorDaily ran a story last week on better online capabilities being able to improve financial planning services and the quality of advice for people with a lower income base.
It’s an obvious way to go. Online is the way of the future – without a website, even small financial planning businesses lose potentially big opportunities.
It made me consider how much more dependent we have become on the Internet and how its growth has impacted on businesses throughout financial services.
We launched our Investordaily.com.au website in February 2006. We have used it as our primary news vehicle – giving you, our readers, access to the most relevant and comprehensive financial services stories each morning
Traffic was doubling almost weekly in the early months and we are now receiving up to 12,000 page views daily.
In the first six months of this year, traffic increased by 54 per cent on the same time period last year. And we are now finding our site is accessed from a far greater base than previously.
However, while the website is used as our most potent tool to disseminate the news, the focus is and always will be on providing the most thorough and thought-provoking industry coverage for our readers.
We strive to make sure that the areas you want more information from are our focus – hence, last week’s inclusion of the new specialist SMSF magazine.
To keep constantly evolving and improving we value greatly your feedback and opinions. So please be in touch.
