Online broking firm Bell Direct has appointed a new chief as part of its plans to expand the company.
Arnie Selvarajah was yesterday named the firm's new chief executive.
The hire of the former Commonwealth Bank of Australia (CBA) staffer is an exciting and significant moment for Bell Direct, Bell Financial Group executive chairman Colin Bell said.
"Arnie is a hugely talented executive who will bring to the CEO role at Bell Direct a wealth of knowledge that will help expand the company's capabilities and growth following its very successful launch in November last year," he said.
Selvarajah said he was excited to be joining Bell Direct, which is 25 per cent owned by Bell Financial Group.
Bell Direct is one of the most dynamic new brands in the equities and wealth creation arena at a time where the firm was serving up a real challenge to the older, established players in the online share trading market, he said.
Prior to joining Bell Direct, Selvarajah was Commonwealth Bank head of local business banking for New South Wales and the Australian Capital Territory.
He has also worked within CBA's broking division as CommSec executive manager of retail share broking.
