QSuper's financial planning arm, QInvest, has launched a mortgage broking service in an effort to provide a broader range of services for its members.
QSuper members will have access to a broking service as part of the fund's "member for life" philosophy, Steve Cullen, chief officer of advice and QInvest, told InvestorDaily.
"We do recognise, that for people in the family and career builder stages of their life, their mortgage is really one of their priority issues financially. We saw the opportunity there and so we moved on that.
"We've seen the opportunity - others may see that in time - but we've certainly seen that as a priority. That's why we've moved on it at this point."
Mr Cullen said QInvest is "quietly confident" that members will see the new service as a "valuable offering".
The roles of financial planners and brokers will be distinct within this structure, "albeit under the total QInvest banner", Mr Cullen said. He added that planners and brokers working together is a "sensible collaboration".
"Whether it's a partnership, whether it's under the same structural banner or not, I think it's the logical way to do things," he said.
"I think if you value the total customer relationship then it's about speaking to address the total needs rather than just one part."
