Boutique investment research provider Zenith Investment Partners (Zenith) has appointed Class Leading Solutions (CLS) as its sales and marketing partner.
Zenith has experienced significant client growth amid current market conditions and to further enhance its standing in the financial planning sector will capitalise on this position with sales, marketing and promotional strategies, a company statement said.
According to Zenith director David Wright, the state of financial markets at present has increased dealer group and individual planning practices’ interest in the Zenith model, as they want more consistency around the portfolios advisers are putting clients’ money into.
“We’ve been fielding lots of inquiries as many groups have stopped investing, which has given them the time to revisit their service providers,” Wright said.
To meet the demands of Zenith’s growing client base, at the end of last month the Melbourne-based research provider announced it had appointed Dugald Higgins to head up its direct property and agribusiness divisions.
Before Higgin’s appointment Zenith had a more limited direct property research capacity and no agribusiness capability.
At the time of the announcement, Zenith revealed it had increased in size by two-thirds within 18 months.
Prior to Higgin’s appointment, the firm also hired investment analyst Graeme Miller for its research team.
Zenith will now focus on consolidation in the medium term, Wright said.
