Macquarie Life head Justin Delaney said the launch of WebConnect was about giving advisers greater choice and flexibility to meet their clients' needs.
"Ensuring advisers and their clients have access to administration processes online is an absolute must, as the increasing use of technology means people are demanding access to information and systems at a time that is convenient for them," Delaney said.
Through the Macquarie LifeConnect service, advisers can choose to submit applications online or by using WebConnect or TeleConnect.
