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Securitor strengthens advice business with new resources

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By Samantha Hodge
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3 minute read

New initiatives follow adviser demand

BT Financial Group-owned dealer group, Securitor, has boosted its advice business with the launch of two new tools to help advisers track key performance indicators and provide business insights.

According to Securitor managing director Matt Englund, in a tough market planners are looking for market-leading services tools and support that will help them achieve their business potential and the best results for clients.

"Advisers are telling us they want to step it up, and with our help in developing the right services, tools and programs, we are helping them do this," Mr Englund.

"They know, with our experience and reliability, we can deliver what they need. They trust us to listen to their needs and respond," he said.

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One of Securitor's tools helps advice businesses budget and project the results they want to achieve in their business and monitor how they are tracking against these targets.

Feedback from business leaders and advisers about the tool highlights better decision making and staff engagement, as well as better information, the group said.

"All the business productivity surveys point to a direct correlation between managing the financials of a business and achieving success. This tool helps advisers bridge that gap," Mr Englund said.

In another initiative, Securitor has partnered with industry consultant, Bstar, to provide advisers with a comprehensive business valuation methodology.

Mr Englund says by working closely with a practice development manager, advisers can implement an action plan on how to increase the value of their business.

"This program is about taking control. By using metrics, and having business leaders coached, they are more empowered to achieve business success," Mr Englund said.

These initiatives follow the release of two programs launched earlier this year: a pricing program to help businesses more accurately assess the value of their advice and ensure they price fairly for it; and the accountants offer released in June for accountants looking to provide advice in the new regulatory landscape.