OneVue's unified managed account (UMA) platform has seen increased traction over the past six months, with a spike in registrations and inquiries from boutique advisory groups.
Nine new boutiques have joined the platform since September 2012 and the firm is in discussions with a further 10 groups.
"We're currently in serious discussions with another 10 boutique advisory groups," OneVue head of sales Stephen Karrasch said.
He explained that the platform gained traction through word-of-mouth, brand awareness and off the back of announcements such as the Association of Independently Owned Financial Planners (AIOFP) announcement to use the UMA as a new private label solution for members in March last year.
The platform has also picked up pace in the licensed boutique space, he said.
"The main attraction to the UMA for the majority of advisers we speak to is its ability to administer more sophisticated asset types than traditional platforms, which is particularly ideal for advisers wanting to compete more effectively in the self-managed super space and differentiate their advice," Mr Karrasch said.
The consolidated reporting and accounting integration that the UMA provides is also expected to make the process for advisers more streamlined and simpler for those that work closely with clients' accountants and other third party providers.
"In October last year we reported 18 consecutive months of positive net funds flow on to the UMA, and we're aiming to reach the 24-month mark this April, something we are confident we can do," he said.
"Not only do we continue to work in partnership with our clients to ensure our offering meets the needs of their clients, we have a number of exciting things coming up this year, including new partnerships, offerings and a process by which we will simplify our fee structure."
