Accru Financial Planning (AFP) has entered the separately managed accounts (SMA) space by badging BlackRock Investment Management's (BlackRock) offering.
AFP director Matthew Kidd said the inclusion of the branded SMA is a natural progression for the group.
"AFP chose to partner with BlackRock to provide our clients with the right platform to hold direct equities but outsource the research and management to professional analysts and managers," Kidd said.
"The badging of the service represents the intention to maintain the strong brand that Accru has established in the marketplace over the last 8 years, and offers an opportunity to provide our clients with active management of their portfolios, flexibility, choice and control."
AFP is a fully integrated division of Accru Felsers Sydney with more than $180 million of funds under advice.
