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Suncorp/Tyndall reviews brand

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Joint investment group Suncorp/Tyndall is re-assessing its brand identity.

Investment management business Suncorp/Tyndall is in the process of reviewing its brand, with a new name a possibility.

Tyndall managing director Brett Himbury told InvestorDaily a brand review was being undertaken, although he stressed the review would not necessarily result in a new name for the joint investment group.

"There are a number of options, but we don't necessarily have a preferred option at this stage and that's why it's taking us a little longer. It's something that's a long-term decision and we want to make sure we get it right," Himbury said.

News of the brand review comes two months after Suncorp's equities team defected to form a boutique. The team is yet to be replaced.

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"We commenced the search immediately within 24 hours, and that search is progressing quite well, though no announcements yet," Himbury said.

Expansion in the retail market was planned, he said.

"The focus at present is the value equities products. Otherwise we're focused on integrating our fixed income teams and we're looking forward to bringing that to market through the course of 2008 and the global macro team, which again is something that we're working on internally, and look forward to bring that to market in 2008," he said.

In November last year, Tyndall's investment management business Suncorp lost its entire equity team to Wilson HTM's boutique, Pinnacle.

Suncorp acquired Tyndall as part of its $7.8 billion purchase of insurance group Promina in March last year.

Late last week Suncorp announced four of its funds would no longer be accepting investor funds.

The funds were Australian Equities High Alpha Trust, the Wholesale Australian Equities High Alpha Fund, the Australian Equities Long Short Trust and the Ethical Balanced Fund.

The firm's Australian Equity Trust, which manages the bulk of Suncorp's $4.7 billion equity portfolio, remains open.