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Mercer broadens advisory channel

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Mercer launches a new partnership program to increase its advisory reach.

Mercer Wealth Solutions is looking to expand its financial advisory network through partnership deals with self-employed financial planners across the nation.

The partnership arrangement will see the self-employed practitioners operate under Mercer's Australian financial services licence and carry Mercer Wealth Solution branding in their practice names.

Under the deal partner practitioners will pay a percentage of revenue to Mercer as the licensee and in return will receive all of the dealer group's support services.

"These people will have access to and leverage from our investment consulting expertise, so that is market leading investment research, and our products," Mercer Wealth Solutions financial advice leader Scott Walters said.

The demand for financial advice from the public in general as well as from members of Mercer's corporate master trusts, has been the driving force behind the initiative.

In particular Mercer wants the ability to steer its master trust members in the right direction to the appropriate financial advice especially those in regional areas.

"Not all of those members are located in capital cities and some of the other areas where we have offices. For example regional and rural areas where members are located we see as key target markets," Walters said.

The dealer group is looking to sign up around 12 practices to the program in the short to medium term and negotiations are already underway with prospective partners.