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One of life's little ironies

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2 minute read

Financial services organisations are always looking to use recognisable faces to enhance the marketing of their products and their brands.

One insurance company in the United Kingdom, Swiftcover, recently used music icon Iggy Pop for this purpose in an advertising campaign.

And it would appear a lot of Iggy's peers took note of his involvement in the campaign and made enquiries about taking out motor vehicle insurance policies with Swiftcover.

Unfortunately, Swiftcover has a policy whereby people who work in the entertainment industry, like Iggy Pop, cannot take out car insurance with the company.

The reason given for this restriction is entertainers have an increased risk of personal injury.

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Of course this begs the question why they used Iggy Pop in the first place to advertise their products.

According to Swiftcover, it was for Iggy's love of life rather than his entertainment celebrity status.

Go figure.