Well the FPA Sydney Chapter may have unearthed a new way to one day become a household name.
It recently held its annual Day of Difference Charity dinner at the Sydney Hilton, which also happened to be the venue hosting the after party of the Australian MTV awards.
It meant the chance for financial services people to rub shoulders with dudes from the music industry.
Unfortunately the best laid plans didn't come to fruition, with neither function intermingling with the other.
This scribe did however get to see Dannii Minogue in the lobby having her picture taken with every adoring fan in the room.
Anyway it was a start and perhaps next year instead of Jelly Bean Jam, FPA charity dinner attendees might be treated to Sneaky Sound System, Kings of Leon or Gabriella Cilmi.
