Financial services group Findlay Securities plans to seek shareholder approval to rebrand the firm InvestorFirst.
Findlay shareholders will meet on 26 May to vote on the company's proposed new name. If shareholders vote in favour of the change, the company intends to change its name effective 29 June 2009.
"Both the board and staff of the combined company believe that this name provides a stronger link to the culture and philosophy which the company wishes to promote going forward, that of ensuring we place the interests of investors first and foremost," InvestorFirst executive chairman Otto Buttula said.
"We believe this is an important differentiator within the stockbroking industry, which in the past has been rife with conflict, as many companies concentrate on furthering their own investment banking profits with questionable underwritings, many times at the expense of their investor bases."
The listed group told the market of its plans to rebrand the company in March. The rebranding is part of Findlay's previously announced rejuvenation strategy, Buttula said.
As well as undertaking internal restructures, Findlay remains in discussions with a number of companies regarding merger and acquisition opportunities, Buttula said.
Findlay took over broking firm Aequs Capital in January this year.
If the name change goes ahead, the company's listed code will change to INQ.
