The group has increased its presence in the region by 50 per cent, growing from 14 advisers to 21.
Synchron WA state manager Bernie Fernandes told InvestorDaily that the strong number of adviser additions was attributable to their independence being compromised [in institutionally-aligned groups] and the resultant drive to realign with another group.
"There is the subtle pressure of selling the parent company's product when they like their independence as advisers and want to write any product regardless of what works best for the client, not what the dealer group recommended," he said.
"Another reason they are looking for change is because a number of institutionally-owned dealer groups have pulled back from some of the services its advisers were used to or they are no longer receiving them," Mr Fernandes said.
The seven new applications to join the group were processed at head office and a further nine were anticipated between now and the end of December.
Mr Fernandes said the advisers that were secured and those still in discussions to join Synchron were from across seven large dealer groups and mainly serviced small to medium enterprises plus high net worth clients.
Synchron had undertaken an extensive advertising campaign through industry forums in order to relaunch the brand in Perth and sustain ambitious growth numbers.
Its original intention for WA was to grow by 100 per cent by September 2013 and reach 32 practices by the end of the year, which appears achievable as activity has been strong off the marketing campaign.
The group would look to replicate its success in Queensland where the number of adviser businesses under the group's umbrella has increased from 12 to 65 in five years.
Synchron's position at the forefront of Future of Financial Advice (FOFA) issues, as well as its value proposition, was highly appealing to advisers in WA, Mr Fernandes said.
"We've been very much at the forefront of the FOFA debate as director Don Trapnell has been fighting from the adviser's perspective - and that's got us a lot of attention.
"We also have an unbiased recommended list so anyone from AMP to Zurich is on there."
