Suncorp Life has appointed internally Lisa Harrison to the role of executive general manager, customer distribution.
Ms Harrison was most recently head of general insurance brand and marketing for the group's personal insurance business line.
She will be responsible for leading the customer distribution business, including providing life and super products to customers directly, through existing Suncorp brands.
Ms Harrison previously worked at the Commonwealth Bank and Royal & Sun Alliance.
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Suncorp Life's chief executive, Geoff Summerhayes, said Ms Harrison's expertise in strategy and business planning would make her a valuable asset to the team.