Aviva customers have linked almost 12,000 accounts on the groups Navigator platform.
Six months ago the group offered customers the ability to link multiple accounts together online, with the aim of reducing fees by treating the accounts as one for pricing purposes.
"For example, for a linked group with $1 million invested, any additional money invested by self managed super fund (SMSF) members in the linked group is effectively charged at only 0.1 per cent per annum overall," Aviva general manager of wealth management products Andrew Barker said.
Customers can link their accounts with another member within their SMSF or another family member. According to Barker, the savings are at their greatest where there are three or four separate high net worth accounts in the group.
"In some cases it is possible to have savings of over 50 per cent," he said.
"The discounts are particularly effective for our many customers using the Transition to Retirement strategy."
The discounts primarily apply to accounts in the Navigator Personal Retirement Plan and the Navigator Personal Investment Plan.
