Aviva will look to integrate separately managed accounts (SMA) onto its Navigator platform by 2009, Aviva senior manager of product and technical Jennifer McKellar said.
Adding SMAs would make the platform a full service solution for financial planners, she said.
"From our perspective we have two key areas of focus in our product strategy, and that is really becoming the best integrated solution in the market and also providing tax efficiency for investors," McKellar said.
"SMAs definitely tick the box on both of those categories. There is not really a great SMA solution in the market at the moment that is integrated onto a platform."
Managed fund investors are currently being double-whammied as their fund values sink, yet are liable for capital gains tax, McKellar said.
"With SMAs, you are able to buy into your own tax position and not inherit someone else's and that is a great feature," she said.
Aviva's Navigator will also boost its range of cash options.
A guaranteed version of the UBS Cash Fund and a guaranteed version of the Wide Bay Cash Management Account will be added to the platform this week.
