HSBC Australia said its financial planning operations have grown after the firm reported a 42 per cent jump in profit before tax for 2008.
Pre-tax profit rose to $273.76 million (US$176 million) in the 12 months, up from $192.88 million (US$124 million) in 2007.
"We've grown our financial planning operations by about a third in the last 18 months to support the HSBC Premier offering in Australia," HSBC Australia head of personal financial services Graham Heunis said.
He was unable to provide more specific figures by press deadline.
"Premier is HSBC's global banking and wealth management service and is a key customer acquisition proposition for HSBC's retail bank," Heunis said.
"Expansion of financial planning will be driven by customer demand and prevailing market conditions."
HSBC Australia plans to launch more structured products in Australia, guided by demand and value for customers, Heunis said.
The firm launched HSBC 100+ Series BRIC Investment in 2008, a six-year investment offering a return from the rapidly growing economies of Brazil, Russia, India and China.
It also established a wholesale wealth management business to distribute funds and investments manufactured by the HSBC Group in Australia, most notably HSBC Global Asset Management.
