Widecover Life offers a fixed cash benefit of up to $500,000 with an optional total and permanent disablement component without the need for medical examinations or blood tests.
This provided a fast and convenient application approval process, Aviva said.
Insurance coverage is immediate via an online form, with six questions in the personal statement.
"We are very focused on meeting the needs of our regional communities," Wide Bay managing director Ron Hancock said.
"I don't think the average person knows where to get life insurance and it's great to be able to meet more of our customers' needs.
"It's particularly pleasing to be in partnership with Aviva, providing a great product offering with a buying process that is convenient to our customers through 45 branches and agencies."
