The system, IOOF Insurance Online, will send applications directly to the insurance underwriter and produce an automatic underwriting decision.
Advisers can also track the progress of applications online.
"By submitting applications online, IOOF can now offer a more streamlined process for advisers with the ultimate benefit being cost and time savings - significantly reducing the 'hassle factor' of insurance applications," IOOF head of product and marketing Nick Everingham said.
Online insurance is available on IOOF Portfolio Service and the company's Pursuit platform.
Tower Australia, which provided the system, said insurance cover through superannuation was a rapidly growing market.
"For many Australians, putting insurance in super is the best and most tax-efficient way to protect themselves and their families," Tower Australia head of group life Andrew Boldeman said.
"This online solution makes it more readily usable for those who choose this way to manage and protect their wealth."
