Clients will be able to pay premiums on their Priority Protection life insurance policy from their investment account within a platform directly to AIA Australia by using Platform Investor Protect.
"In addition, unlike many insurance offerings available via a platform, Platform Investor Protect is not based on a group insurance arrangement," AIA Australia chief distribution and marketing officer Damien Mu said.
"As an independent life risk specialist, AIA Australia is focused on improving the ease with which individual risk products are made accessible to advisers and their clients.
"By providing advisers with the ability to more readily source individual risk products via their preferred investment platform, they will be in a better position to address their clients' end-to-end protection needs and tackle the very real problem of underinsurance amongst everyday Australians."
Platform Investor Protect was available on the netwealth platform and AIA Australia was in discussions to add the solution to other wraps, Mu said.
